Are You the Recognized Expert in Your Area of Law?

People want to work with experts.  You don’t want a cardiologist performing brain surgery and you don’t want a divorce attorney representing you when you’re charged with armed robbery.  That’s the straightforward part.  But how do you set yourself apart from the OTHER divorce attorneys or the OTHER criminal lawyers?

The simple answer is that your WRITE and SPEAK.  It’s that simple.  When you write articles, answer questions, hop on stage or provide useful, practical INFORMATION in a public forum you become the recognized expert.  It’s really that simple.

Write articles for newspapers, blogs, magazines, newsletters, etc.  Hop on stage to give seminars, appear on TV as an expert, etc.  When people see you speak and read your articles you default as the expert.

This isn’t rocket science.  Sometimes it’s as simple as taking some basic questions that people have the providing answers (be careful to disclaim any attorney/client relationship being established).  So seek out and accept every opportunity you have to get in front of a captive audience and share your expertise.  You’ll get easy recognition and guess what, experts can charge more than non-experts and people will still seek you out.