I've got about an hour before everyone is rushing off for the holiday so if you're aching to get out of the office print this one out because it's one of my favorite marketing strategies plus it's got my Black Friday Special below (and this ain't one of those specials where you "save money by spending a boatload of it" but instead one where you "invest a little cash to MAKE a boatload of it!"...
Earlier this week I had something happen that hasn't happened in a while.
Actually, now that I think about the particular circumstances, it's NEVER happened.
This week the CEO of a corporation threw my handshake aside and gave me a BIG HUG!
Now I've been hugged by clients before, but never a corporate client. This was a first. And I have to say, it felt pretty cool! Everyone likes a little...