The Blog

Earlier this week I had something happen that hasn't happened in a while. Actually, now that I think about the particular circumstances, it's NEVER happened. This week the CEO of a corporation threw my handshake aside and gave me a BIG HUG! Now I've been hugged by clients before, but never a corporate client. This was a first. And I have to say, it felt pretty cool! Everyone likes a little...

Continue Reading »

As much of a hard-ass I am when it comes to marketing my law firm I do my absolute best to be a sweetheart to my clients.  That’s why I’m utterly shocked by the lack of customer service by attorneys.  This has nothing to do with marketing skill nor does it require you to give in to every whim and desire of your clients.  I’m talking about professionals who treat their clients (the very people...

Continue Reading »

A quick note to share about "Making it Easy."  I just came to the end of a gym contract and wanted to quit.  First of all, they continued me UNLESS I wrote to them to quit. Second, they required that I send in a cancellation letter via certified mail. They require a 30-day period in which to cancel and finally . . . My cancellation is "subject to their review." WOW (yes, that's my emotion...

Continue Reading »

Stop being disgusting!  I'm talking about a rose.  I beautiful hand-crafted rose made out of toilet paper.  It's not a Picasso, but here's the cool thing - it doesn't need to be.  You'll hear everyone talk about customer service but how many people talk about over-the-top customer service?  Not many.  Most are too busy trying to keep their customers "satisfied."  In fact, that's their goal,...

Continue Reading »

That wasn't a typo.  Bubbles was a waitress we had this past weekend.  Now the question is, what did Bubbles do that made her blog-worthy.  It was simple.  She made us laugh and smile.  She was probably about 60 years old, had her routine and made our dining experience a hundred times better through her wit and charm. For years I fought myself on whether I should be the goofball that I truly...

Continue Reading »

Everyone's screaming recession and some not-so-savvy business-owners are getting slammed.  But for those of us that run our own businesses there is no better time than NOW to revisit every bill that you're paying.  I a few hours on the phone with my vendors/suppliers/etc. and ended up saving at least $400 a month.  That may not seem like a lot but for the way I run my business it's like pulling...

Continue Reading »