I've got about an hour before everyone is rushing off for the holiday so if you're aching to get out of the office print this one out because it's one of my favorite marketing strategies plus it's got my Black Friday Special below (and this ain't one of those specials where you "save money by spending a boatload of it" but instead one where you "invest a little cash to MAKE a boatload of it!"...
A quick note to share about "Making it Easy." I just came to the end of a gym contract and wanted to quit. First of all, they continued me UNLESS I wrote to them to quit.
Second, they required that I send in a cancellation letter via certified mail.
They require a 30-day period in which to cancel and finally . . .
My cancellation is "subject to their review."
WOW (yes, that's my emotion...
You'll hear people refer to it as a lead capture mechanism, a squeeze page or a variety of names for the same thing. But you can't underestimate the importance of what it can do for you and your business. Simply put it's making people leave their name and email and preferably their phone number, mailing address and whatever other information you can get them to part with.
But that's just the "what"...
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